The Brown Bike Girl and Spin Team Up for Safety for All Initiative
November 15, 2021
Over the course of several hours on a sunny fall afternoon at Park(ing) Day in Atlanta, Courtney Williams, founder of and Chief Strategist for The Brown Bike Girl, engaged dozens of people of all ages who were curious about the orange e-scooters and new e-bikes they have been seeing in their neighborhoods.
Williams, who is a certified cycling instructor through the League of American Bicyclists, was engaging with folks about safe bike and scooter riding. She was demonstrating helmet safety, including how to address concerns people had about how helmets interact with their hair, navigating varying pavement conditions and bike lanes, and answering concerns they had about policing.
The event in Atlanta, followed by another in D.C., was part of a collaborative initiative between Spin and Williams called “Safety for All by Spin x The Brown Bike Girl,” designed to address the most common riding concerns among Black and Brown riders.
Williams' work has been more than individual rider outreach and rider empowerment. As an "advocacy consulting" agency, The Brown Bike Girl works with companies and organizations to help those institutions create more inclusive and equitable cultures and outreach methods. The initial two events, in Atlanta and in D.C., were just the beginning. These events were also an opportunity for Williams to demonstrate how Spin employees and partners can better integrate more inclusive outreach methods, which she has spent years developing.
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